10 Reasons Small Businesses Should Have a Website

The thought of designing, maintaining, updating, and managing a website can be a little intimidating to people who are not technologically inclined. A well-made, optimized website is not a luxury that only the leading digital frontiersman have access to. There is an abundant amount of resources available for those brave enough to do it themselves, or you can pass the buck to a digital marketing company like Reach who will handle everything for you. There is no shortage of reasons to begin building your web presence as soon as possible. Here are ten of the most important!

  1. Discoverability

    Google handles 40,000 searches per second. That is a lot of people searching for something. A website allows you to be one of the businesses a potential customer might discover. An optimized website will contain SEO keywords that will make your website rank higher on search engine results. Ranking higher tends to lead to more traffic, and more traffic leads to more customers! The Kissimmee area is full of things to do and places to see so it is important that you are easily discoverable.

  2. Credibility

    A well-designed website makes your business appear more trustworthy and professional. Having your own website also allows you to have a branded email like Johndoe@yourcompany.com, which looks much nicer in business emails than a generic @gmail.com, @aol.com, or another email provider.

  3. Gathering information about customers

    A website provides a home for surveys, forms, and other great ways to gather information. The more details you can gather on your customers, the better customer service you can provide. You can use the data you’ve gathered on your website to create a contact list. Having a contact list allows you to engage with your customers through different mediums. If they have provided their address, you can send coupons in the mail, or if they give you their email address, you can start an email marketing campaign. Knowing who your customer is and how to communicate with them is extremely important.

  4. More accurate buyer personas

    Buyer personas are essential to marketing. A buyer persona is a fictional representation of the type of person that would buy your product. Having accurate buyer personas allows you to target potential customers that are more likely to buy and therefore create ads they are more likely to engage with. Analyzing the information you gather from your customers through surveys and other information gathering techniques on your website allows you to get a better look at who is buying your products. If you notice certain trends, you can adjust your previously created buyer persona to represent the average customer more accurately.

  5. Connect with customers

    A website allows you to interact with customers at any time and from anywhere. Your website can contain interesting blogs that engage your customers. You can provide links to your social media pages that customers can use to follow or like your pages. The content on your page might delight potential customers and get them interested in what you have to offer.

  6. Remain competitive

    Florida is home to 2,180,556 small businesses. Competition is fierce in all industries. Businesses at all levels are looking for ways to separate themselves from competitors. A professional looking website is one way you can easily stand out. An easy-to-find website that is rich with information and content can be the difference maker in a buyer’s decision-making process.

  7. Contribute to consumer confidence

    Today’s consumer very rarely makes new purchases without research. Potential customers tend to view multiple reviews, compare similar products, watch review videos, and anything else they can do to make sure the product is worth their time and money. A professional looking website with things like FAQs, video demonstrations, and reviews will properly convey the value of your product. A site that has the right information can be the beginning and end of the buyer’s journey.

  8. Digital marketing

    A well-made, optimized website can reach the first page of certain Google searches. With search engine optimization and plenty of content, your website will continue to climb toward that coveted number one position. You can reach thousands of potential customers just by having a website available for them to find.

  9. Someone else can do the hard work for you

    Putting together a website can be a little overwhelming. Fortunately, you can pay someone to handle your website while you sit back and enjoy the benefits. At Reach, our website design packages can upgrade your current website or even build your company a brand new website from scratch. We can handle the SEO and hosting the site, so all you have to worry about is all the new customers that will be coming in.

  10. It’s fun

    Having a website is not supposed to be a chore. A well-made website should delight your customers and your company. It can be used to display recent work or accomplishments. You can blog about things that are going on in your company, from new products to a particularly fun team building exercise.

 

Your website is the digital home of your business, so you can use it to express your company’s beliefs and values to potential customers. A good website is good for you and your business.

 

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