Meet our Team




Kelly Trace Headshot

Kelly Trace

Chief Strategist

aka Midnight Food Runner

Kelly grew up in Osceola County and being a fourth generation resident, she knew that she wanted to return home after graduating from the University of Florida with her degree in Graphic Design to continue the story. Kelly kickstarted her career developing brands for world-renowned companies at a top Orlando-area ad agency like Cable & Wireless (now LIME), Everything But Water, Valencia College, The Vue, University of Central Florida and more. Then at just 24, she joined the Digital Media Team at Clear Channel Outdoor to develop one of the most advanced digital media advertising platforms, setting in place contract management and project management processes internationally and company wide. Just two short years and a wedding ring later, Kelly was called to join a team of locals working to rebuild a non-profit that advanced historic downtown Kissimmee development and did so, taking Kissimmee Main Street from large deficit to a surplus during her tenure. All of that cumulated to Marketing Director for the Metro Orlando Economic Development Commission where she was part of a team leading many strategic initiatives for the region including the Regional Branding Initiative, working side by side with the public-private partnership’s leadership and board members, site selectors and some of the best economic development professionals in the industry, all to teach the world the other half of Orlando’s story. There she implemented the inbound marketing method and is now helping Reach’s clients develop brands that people love. Kelly’s main responsibilities at Reach include all client onboarding and sales, media negotiation and purchasing and overall running Reach. Working with many government projects, Kelly takes the lead on cost control for our clients, ensuring they are able to get the most bang for their buck, and passes that same thought onto our team members. In her spare time (like entrepreneurs know what that is anyway), you can find Kelly volunteering in the community with different non-profits.




Lindsey Lupfer - Reach

Lindsey Lupfer

Agency Director

aka Organization Queen 

Lindsey, a fifth generation Osceolan, is a proud alumna of the University of Central Florida, where she earned a Master’s degree in Mass Communication. Lindsey began her career working in corporate communications for a regional insurance agency in Tampa Bay, and then managed the agency’s nationally recognized sales training program. She has also worked as an adjunct instructor teaching communication classes at Valencia College and St. Petersburg College. At Reach, Lindsey is the final stop in the proofing process for our clients, but also helps steer strategy. Lindsey serves as a board member for the Community Hope Center of Osceola County and the Kissimmee/Osceola County Chamber of Commerce Young Professionals group. She is a graduate of Teen Leadership (2003) and Leadership Osceola (2016). Lindsey spends her spare time traveling, exploring Central Florida, reading, practicing yoga, and hanging with friends.




Kristine Gonzalez - Reach

Kristine Gonzalez

Internet Marketing Manager

aka The Website Warrior 

Kristine, a native of Brooklyn, New York, graduated from the University of Central Florida in 2012 with a bachelor’s degree in Advertising and Public Relations. Before joining Reach, Kristine interned and was later hired to be the Internet Marketing Coordinator at Kissimmee Main Street, helping local businesses streamline their marketing efforts and get a jump on social media. Kristine develops websites for Reach as well as fixing anything we break… which happens with the internet sometimes. Using primarily WordPress along with some custom CSS and coding, she builds websites with the customer in mind to provide an optimized internet experience. When not building websites, Kristine is working on optimizing them either through search engine optimization, evaluating analytics and finding moments in the user’s journey that can generate leads and hopefully, ultimately create customers. On occasion, she can be found writing, either website copy, blog posts or content calendars, surprising her co-workers when she asks for access to Sprout Social. Kristine spends her spare moments catching a Mets game, preferably live during Spring Training, or on the couch while live tweeting, attending concerts, or on another #TargetRun.





Rachel Bogan

Rachel Bogan

Inbound Strategy Manager

aka Plant Lover

A proud Gator grad, Rachel joined Reach in August 2015. She grew up in Orlando and graduated from the University of Florida where she studied Advertising with a minor in Educational Studies. Rachel is responsible for multiple accounts and tracking analytics to ensure account strategy is performing. She oversees the account managers and our graphic designer. Rachel also assists account managers with gathering analytics and data from campaigns and helps align our inbound marketing strategies with our clients goals. Rachel loves her Goldendoodle, Wally, and spending time with her family.






Bret Thomas

Bret Thomas

Art Director

aka Office Comedian

Bret Thomas is a Kissimmee native, born and raised. He earned his degree in graphic design from the International Academy of Design and Technology in Orlando. Bret’s career in graphic design spans over 10 years, including 5 years at an offset printshop. He has a nerdy passion for public information and is a 2014 Savvy award finalist for his design of the City of Orlando’s 2013 Community Action Plan. He enjoys his family time, screen printed posters and listening to bad 90s R&B.







Lydia Bell

Account Manager

aka Cowgirl Consultant

Our in-house Rodeo expert, Lydia, works exclusively on the RAM National Circuit Finals Rodeo account, a national championship rodeo that visits Osceola County each April. She is a rock star event manager, the fastest typer we’ve ever seen and can lasso leads with the best of them. Lydia graduated from Arizona State University in 2008 and joined the Reach team in July 2015.








Megan Ring

Megan Ring

Account Manager

aka Millennial Expert 

Megan is currently a senior at the University of Central Florida where she studies advertising and public relations. With a passion for social media, she recently became Hootsuite certified and keeps up with ongoing trends. Megan currently manages multiple social media channels at a local Gap and in her spare time enjoys dancing, watching bad comedies and discovering new music artists.







Gabe Rembert

Gabe Rembert

Graphic Designer

aka Illustration Enthusiast

Gabe is a self-taught illustrator, graphic and web designer. Starting off creating websites and show & tour flyers he began to have a better appreciation for branding, illustration and typography so he wanted to focus on those skills more. With now having branded and illustrated for various artists and companies nationwide, that appreciation continuously grows while also beginning to build his skills with the camera. He enjoys attempting to be a chef, traveling as much as he can and the art of making sushi.







Brittany Cable - Reach

Brittany Cable

Account Manager

aka Teacher of the Year

Brittany left a 10-year career as a teacher to work specifically on a Countywide literacy initiative with us called Osceola Reads in February 2016. She has a masters degree from the University of South Florida in Reading Education and is both HubSpot and Inbound Marketing certified. She has dove headfirst into all things marketing and has never looked back. Since then, she has also taken on managing the County’s economic development organization, Greater Osceola, and the local real estate giant, Dream Builders Realty. When not working, Brittany enjoys vacationing, spending time with her husband, Brian, 5-year old son, Calin (who loves Footsteps2Brilliance… shocking), and the newest addition to her family, Carter.






Rochelle Siegel - Reach

Rochelle Siegel

aka Kissimmee Expert 

A native to Central Florida, Rochelle graduated from Rollins College in Winter Park and went on to pursue a career in publishing, following her passion for writing and editing. After working as Production Manager and Editor at two local magazine publications for more than five years, she transitioned into Public Relations and began working at Experience Kissimmee. In her role as Senior Communications Manager at Experience Kissimmee she gained not only a wealth of knowledge, but developed a passion for showcasing all the unique and exciting things Osceola County has to offer. She hopes to continue to grow this passion as a member of the Reach team where she handles PR and Media Relations for various Reach clients including Silver Spurs Rodeo, Wild Florida, Osceola Reads and Ram National Circuit Finals Rodeo.







Franki Giordano

Account Manager

 aka House Mixologist 

Franki, born and raised in South Florida, recently graduated from the University of Central Florida in December 2016 with a bachelor’s degree in Advertising and Public Relations and certificate in Public and Professional Writing. Before officially becoming a part of the team, Franki interned at Reach for eight months where she worked alongside the account managers and learned the ropes (she’d never been to a rodeo before!). She is now the account manager for RedTail, Ramada Kissimmee Gateway, and Overstreet, Miles, Cumbie & Finkenbinder Law Firm. She also works with Kelly on the Downtown Kissimmee Area Council and Young Professionals of Osceola County accounts. Franki is proud to call Central Florida her new forever home, where in her spare time you can find her writing (she doesn’t get enough of it here), working out or sipping coffee at a local coffee shop!





Kristine Zwick

Account Manager


Kristine has worked in social media and digital marketing for almost ten years. When she began her career in 2008 – when social media was still the “wild west” – she had the privilege of working with established brands looking to get exposure through a new medium. Her work includes time in three cities where she produced content for numerous high-level clients, and secured press in TeenVOGUE and on The Today Show. After getting her footing in New York, Chicago and San Francisco with brands like Keds, Victoria’s Secret and Gap, she returned home to Florida where she successfully spearheaded the branding and expansion of a local business in Windermere. She’s happy to bring her talents to her home town of Kissimmee (Go Kowboys!). Kristine is a Florida State University alum with a degree in Merchandising. In her free time, she enjoys practicing yoga, painting and getting fresh air at Florida’s local state parks.