Reach Named One of Florida’s Top 100 Women-Led Businesses in 2025

Kissimmee, FL – May 5, 2025 — Reach is proud to be recognized by The Women’s Edge as one of the Top 100 Women-Led Businesses in Florida for 2025. This annual honor celebrates women leaders across the state who are making significant contributions to Florida’s economy through innovation, leadership, and impact.

Founded and led by CEO Kelly Trace, Reach is a certified woman-owned marketing and communications agency headquartered in Kissimmee. With an all-women leadership team and departments led by women across marketing and web, Reach has unintentionally grown into a team that is currently 75% women—a reflection not of a hiring quota, but of the strong talent drawn to its collaborative culture.

Of the women on the team, many come from diverse cultural backgrounds, contributing a wide range of perspectives that shape both the creative process and client strategy. As a company that exists to make real impact, Reach believes that better representation leads to better work—and that meaningful change often starts from the inside out.

“This recognition is a huge win for our company,” said Kelly Trace. “To be listed alongside some of the most prominent businesses in the state reminds us that you don’t have to be big to make a big impact. We’ve always believed that thoughtful work, led by the right people, can drive real change—and it’s affirming to know others see that too.”

The honorees will be celebrated at the Top 100 Women-Led Businesses awards luncheon on May 8, 2025, in Dania Beach, Florida.

To learn more about the award and see the full list of honorees, visit The Women’s Edge.