In-House Marketing or AGENCY?
In the words of Kylo Ren, ‘You know what you have to do, but you don’t know if you have the strength to do it’. You know you can’t do it all. But, do you hire someone internally or work with an agency? Biases aside, below is a comparison chart to help illustrate the real difference between doing in-house marketing vs working with an agency.
Deciding on whether to hire a digital marketing expert to do your in-house marketing or whether to hire an agency comes down to a few factors. If you’re a smaller business with a few clients or have the time to onboard and teach them, you may be able to handle building your in-house marketing team. On the flip side, if you’re a small business and need an expert behind the wheel to help you achieve your business goals, an agency might be the way to go to help you scale your business quicker.
How this looks in REAL LIFE
One of our clients needed help obtaining qualified leads using paid ads channel. Not only did their team lack the time to manage setting up and running digital ads, they also weren't sure what channels were the best magnets to attract leads to their business. In 2021, through Facebook and Instagram ads, we were able to achieve