Our Team

Meet the team that works hard for you

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“Being a Reacher is something else. We’re more than an agency - we’re family. We watch eachother’s kids and celebrate personal and professional milestones together. Everything is a team effort, and we’re the real deal. I wouldn’t want to be running this company with anyone else.”

Kelly Trace | ceo
Reach logo icon

Our Team

Kelly Trace block shape

Kelly Trace

CEO

Kelly grew up in the Orlando area and is part of a family that goes back four generations in the same community that she lives in today. From the beginning, she knew that she wanted to return home after graduating from the University of Florida with her bachelor’s degree in Graphic Design to continue the legacy. Kelly kickstarted her career developing brands for world-renowned companies. After a few different career paths in Digital Marketing, she launched Reach, which has grown to over 15 employees and over 100 clients since opening. Kelly’s responsibilities at Reach have certainly evolved as they’ve grown. Still, today she takes the lead on all client onboarding and sales, media negotiation and purchasing, and management duties of the agency. Working with many government projects, Kelly takes the lead on cost control for our clients, ensuring they can get the most bang for their buck and passes that same thought onto our team members. In her spare time (like entrepreneurs know what that is anyway), you can find Kelly volunteering in the community with different non-profits or boards.

COMMUNITY SERVICE
Education Foundation of Osceola County, Board of Directors, 2017 to present
Kissimmee/Osceola County Chamber of Commerce, Board of Directors, 2016 to present
Downtown Kissimmee Area Council, Board of Directors, Community Relations, 2015 to 2021
Kissimmee Charter School, Board of Directors, 2018 to present
Victim Service Center Board of Directors, 2012 to 2017

AWARDS & CERTIFICATIONS
GrowFL Florida Company to Watch Finalist, 2018
Orlando Business Journal 40 under 40 Honoree, Class of 2017
New Business of the Year, Kissimmee/Osceola Chamber of Commerce, 2015
Linda Goodwin-Nichols Service Award Winner, 2020
Leadership Osceola Graduate 2011
HubSpot Partner Certified
HubSpot Marketing Certified
Inbound Marketing Certified
Sprout Social Certified
Google Analytics Certified

Kelly Trace block shape

Brittany Cable

Director of Agency Operations

Although a Hoosier at heart, Brittany has called Central Florida home for over 30 years. With a deep passion for her community, she left a 10-year career as a teacher to work specifically on a countywide literacy initiative called Osceola Reads. Brittany found connecting people with brands who could help solve their problem enthralling and found marketing to be that integral key. She was promoted from Account Manager to Content Editor to Director of Agency Operations in 2018, where she now has the opportunity to work with all of Reach’s clients and oversee the agency’s project management. When she’s not working, Brittany enjoys vacationing, working on her green thumb, and chasing after her kiddos, Calin and Carter, and their pup, Griffin.

COMMUNITY SERVICE
Osceola County Bookmark Buddies
Take Stock in Children Mentor
Graduate of Leadership Osceola, class of 2017

CERTIFICATIONS
HubSpot Marketing Certified
Inbound Marketing Certified
Sprout Social Certified
Google Analytics

Kelly Trace block shape

Kristine Gonzalez

Director of Web Strategy and Development

Kristine, a native of Brooklyn, New York, graduated from the University of Central Florida with a bachelor’s degree in Advertising and Public Relations. Kristine has paired her Ad/PR background with robust web design and development skills, making her a rockstar powerhouse on our team. She oversees all of our website strategies, builds, maintenance agreements, and procedures for search engine optimization. She has implemented the “user first” process we still use today, where she ensures that all sites are built with the user in mind for an optimized internet experience. Design with purpose. Kristine spends her spare moments catching a Mets game, preferably live during Spring Training, or on the couch while live-tweeting, attending concerts, or going on a #TargetRun.

COMMUNITY SERVICE
Chair of Reach’s Relay for Life Team
Leadership Osceola, class of 2019
Homeowners’ Association Festivities Committee Member
UCF Nicholson School of Communication Mentor

CERTIFICATIONS
HubSpot Marketing Software Certified
Inbound Marketing Certified
Google Analytics Certified
Growth-Driven Design Certified

Kelly Trace block shape

Megan Ring

Director of Content Creation

Megan joined Reach as an intern, where she was introduced to inbound marketing and worked to hone her skills in social media, telling brands stories, and reaching their goals in the process. After graduating from the University of Central Florida with a degree in Advertising and Public Relations, Megan joined Reach full-time as an account manager. Most recently, Megan was promoted to Director of Content Creation, overseeing our content creator’s annual campaign strategy from social media copy and design to landing page SEO and offers. She helps build a full-proof, goal-crushing revenue strategy that attracts our client’s ideal customers and nurtures them along their buyer's journey by building and utilizing user-experience content. She enjoys dining in new restaurants in her spare time, listening to true-crime documentaries, and playing board games or video games with friends.

COMMUNITY SERVICE
Osceola Council on Aging Volunteer
OneBlood Donor
Osceola REDI marketing contact
Graduate of Leadership Osceola, class of 2021

CERTIFICATIONS
HubSpot Marketing Software Certified
Inbound Marketing Certified

Kelly Trace block shape

Lydia Morrison

Sales Manager

After graduating with a double degree from the University of Arizona, Lydia spent over 15 years in the event industry, planning and hosting events ranging from 10 people to over 15,000. As a seasoned event manager and chaos coordinator, Lydia joined team Reach in 2015 to grow event-based clients. Lydia was born and raised in Florida and is well connected in the community. She has used her network to grow all events for our clients, and most recently, transitioned into a sales manager at Reach. She’s a lover of the outdoors, animals, boating, and a wine connoisseur. Recently, she and her husband Jason welcomed a baby girl, Finley Mae, into the world.

COMMUNITY SERVICE
Arts Alive
Osceola Ace Coalition Board

CERTIFICATIONS
HubSpot Sales Software Certified
Inbound Marketing Certified

Kelly Trace block shape

Tela Durinick

Sales Manager

An Osceola County native, Tela graduated from the University of Central Florida (Go KNIGHTS! -The National Champions!) with a passion for event coordination and marketing. Tela was an account manager at Reach before transitioning to her current role in sales. She is the queen of business proposals and keeps new business coming in. She loves volunteering in the community and helping to keep the small businesses and organizations in Osceola County alive. Tela enjoys the nostalgia of a good 90’s boy band, but her best days are spent with her husband, Will, and two kiddos, Hudson and Hadley.

COMMUNITY SERVICE
KaBOOM! Playground Build Volunteer

CERTIFICATIONS
HubSpot Sales Software Certified
Inbound Marketing Certified
Social Media Marketing Certified
Google Analytics Certified

Kelly Trace block shape

Robert Jeck

Office manager

BJ is our “Office Dad”. He is 75 years old and does not believe in retirement. He has quite a history of employment, as a retired fire Lieutenant from Kissimmee Fire Department, 36 years at the theme parks in various positions including bus driver, sales clerk, watercraft, Twister, and the Animal Actors Show. He also sprayed agent orange in Vietnam and served 4 years in the Air Force and wrote a book to tell all about it. Here at Reach, he does the bookkeeping and various other jobs, including ordering supplies and renting out co-working spaces, answering phones, but the best part is he gets to work with his daughter Kelly, the CEO of Reach.

COMMUNITY SERVICE
On the board for Trace Family Foundation, volunteer at Eagles Club, and sing at city functions.

Kelly Trace block shape

Scout Baker

Editor and Copywriter

Scout started as the RAM National Circuit Finals Rodeo intern and has been a Reacher ever since, working on several accounts, including the Silver Spurs Rodeo. As a faithful Oxford Comma user, she is the Editor at Reach. When she is not busy proofing or crafting creative content for website clients, Scout enjoys traveling, taking pictures, and spending time with her boyfriend, Lane, and two dogs, Rue and Dill. 

COMMUNITY SERVICE
Silver Spurs Rodeo Member

CERTIFICATIONS
Google Analytics Certified

Kelly Trace block shape

Abby Leatherow

Content Creator

Abby is an alumnus of the University of Central Florida (GKCO!) with a B.A. in communication and a minor in journalism and mass communication. She has a knack for creative writing, an eye for creativity and is our in-house TikTok queen. In her spare time, Abby is an avid concert junkie, environmentalist… and, if it matters, she is a Leo sun, Aries moon, and Scorpio rising (thank you very much).

COMMUNITY SERVICE
Conservation Florida
Children’s Miracle Network

CERTIFICATIONS
Inbound Marketing Certified
Google Analytics Certified
Sprout Social Certified

Kelly Trace block shape

Crystal Ruiz

Content creator

Crystal is a proud Knight and graduated from the University of Central Florida with a B.A. in broadcast journalism and a minor in dance. Growing up in the Sunshine State, Crystal found her love for dance and the beach. After making her way to the Central Florida area, she performed at world-famous theme parks before finding a new passion in marketing. She brings her storytelling talents to Reach as a content creator with an eye for video. Crystal never misses a chance to dance, and you can find her spending her free time at one of the many classes Orlando has to offer.

COMMUNITY SERVICE
Give Kids the World Village

CERTIFICATIONS
Marketing Software Certified
Inbound Marketing Certified
Google Analytics Certified

Kelly Trace block shape

Carter Schafer

COntent Creator

Upon graduating with a B.S. in tourism, hospitality, and event management from the University of Florida, Carter was promoted to a full-time position as a content creator, solidifying his love of all things social and digital marketing. He spends his free time on the links trying to improve his handicap, watching NHL games, traveling the world with a board (snow or skate), and rooting against any team playing the Gators.   

COMMUNITY SERVICE
Paddle with a Purpose

CERTIFICATIONS
Inbound Marketing Certified
Google Analytics Certified
Google Ads Certified
Sprout Social Certified

Kelly Trace block shape

Laura Castro

COntent Creator

Laura graduated from Lindenwood University, located in Missouri, with a B.A in Advertising and Strategic Communications with a minor in Marketing. Laura had the opportunity to intern in different places like non-profit organizations (CARE Honduras) to Fashion Week Honduras and now calls Reach home. She likes trying out new restaurants, wine tastings, late afternoon runs, and traveling in her free time.

CERTIFICATIONS
Inbound Marketing Certified
Google Ads Certified
Google Analytics Certified
HubSpot Social Media Certified

Kelly Trace block shape

Gabriel Guzman

Web Designer & Developer

Gabriel is a web designer and developer with an AS in Interactive Design from Valencia College. With his emphasis on the "UX first" approach, he has had the chance to work on amazing projects alongside some of the most innovative startups globally, bringing a new and different way of thinking to each project. He takes pride in his attention to detail, wanting to learn more, and getting comfortable being uncomfortable. When he is not coding or designing, you'll find him playing video games, listening to all kinds of music genres, watching weird history videos, or sipping on whiskey.

COMMUNITY SERVICE
oTECH Digital Design Advisory Board Member
The Children’s Cabinet of Osceola

CERTIFICATIONS
Inbound Marketing Certified
Google Analytics Certified
Growth-Driven Design Certified
HubSpot SEO Certified
Webflow Certified

Kelly Trace

CEO

Kelly grew up in the Orlando area and is part of a family that goes back four generations in the same community that she lives in today. From the beginning, she knew that she wanted to return home after graduating from the University of Florida with her bachelor’s degree in Graphic Design to continue the legacy. Kelly kickstarted her career developing brands for world-renowned companies. After a few different career paths in Digital Marketing, she launched Reach, which has grown to over 15 employees and over 100 clients since opening. Kelly’s responsibilities at Reach have certainly evolved as they’ve grown. Still, today she takes the lead on all client onboarding and sales, media negotiation and purchasing, and management duties of the agency. Working with many government projects, Kelly takes the lead on cost control for our clients, ensuring they can get the most bang for their buck and passes that same thought onto our team members. In her spare time (like entrepreneurs know what that is anyway), you can find Kelly volunteering in the community with different non-profits or boards.

COMMUNITY SERVICE
Education Foundation of Osceola County, Board of Directors, 2017 to present
Kissimmee/Osceola County Chamber of Commerce, Board of Directors, 2016 to present
Downtown Kissimmee Area Council, Board of Directors, Community Relations, 2015 to 2021
Kissimmee Charter School, Board of Directors, 2018 to present
Victim Service Center Board of Directors, 2012 to 2017

AWARDS & CERTIFICATIONS
GrowFL Florida Company to Watch Finalist, 2018
Orlando Business Journal 40 under 40 Honoree, Class of 2017
New Business of the Year, Kissimmee/Osceola Chamber of Commerce, 2015
Linda Goodwin-Nichols Service Award Winner, 2020
Leadership Osceola Graduate 2011
HubSpot Partner Certified
HubSpot Marketing Certified
Inbound Marketing Certified
Sprout Social Certified
Google Analytics Certified

Brittany Cable

Director of Agency Operations

Although a Hoosier at heart, Brittany has called Central Florida home for over 30 years. With a deep passion for her community, she left a 10-year career as a teacher to work specifically on a countywide literacy initiative called Osceola Reads. Brittany found connecting people with brands who could help solve their problem enthralling and found marketing to be that integral key. She was promoted from Account Manager to Content Editor to Director of Agency Operations in 2018, where she now has the opportunity to work with all of Reach’s clients and oversee the agency’s project management. When she’s not working, Brittany enjoys vacationing, working on her green thumb, and chasing after her kiddos, Calin and Carter, and their pup, Griffin.

COMMUNITY SERVICE
Osceola County Bookmark Buddies
Take Stock in Children Mentor
Graduate of Leadership Osceola, class of 2017

CERTIFICATIONS
HubSpot Marketing Certified
Inbound Marketing Certified
Sprout Social Certified
Google Analytics Certified

Kristine Gonzalez

DIRECTOR OF WEB STRATEGY AND DEVELOPMENT

Kristine, a native of Brooklyn, New York, graduated from the University of Central Florida with a bachelor’s degree in Advertising and Public Relations. Kristine has paired her Ad/PR background with robust web design and development skills, making her a rockstar powerhouse on our team. She oversees all of our website strategies, builds, maintenance agreements, and procedures for search engine optimization. She has implemented the “user first” process we still use today, where she ensures that all sites are built with the user in mind for an optimized internet experience. Design with purpose. Kristine spends her spare moments catching a Mets game, preferably live during Spring Training, or on the couch while live-tweeting, attending concerts, or going on a #TargetRun.

COMMUNITY SERVICE
Chair of Reach’s Relay for Life Team
Leadership Osceola, class of 2019
Homeowners’ Association Festivities Committee Member
UCF Nicholson School of Communication Mentor

CERTIFICATIONS
HubSpot Marketing Software Certified
Inbound Marketing Certified
Google Analytics Certified
Growth-Driven Design Certified

Megan Ring

Director of Content Creation

Megan joined Reach as an intern, where she was introduced to inbound marketing and worked to hone her skills in social media, telling brands stories, and reaching their goals in the process. After graduating from the University of Central Florida with a degree in Advertising and Public Relations, Megan joined Reach full-time as an account manager. Most recently, Megan was promoted to Director of Content Creation, overseeing our content creator’s annual campaign strategy from social media copy and design to landing page SEO and offers. She helps build a full-proof, goal-crushing revenue strategy that attracts our client’s ideal customers and nurtures them along their buyer's journey by building and utilizing user-experience content. She enjoys dining in new restaurants in her spare time, listening to true-crime documentaries, and playing board games or video games with friends.

COMMUNITY SERVICE
Osceola Council on Aging Volunteer
OneBlood Donor
Osceola REDI marketing contact
Graduate of Leadership Osceola, class of 2021

CERTIFICATIONS
HubSpot Sales Software Certified
Inbound Marketing Certified

Lydia Morrison

Sales Manager

After graduating with a double degree from the University of Arizona, Lydia spent over 15 years in the event industry, planning and hosting events ranging from 10 people to over 15,000. As a seasoned event manager and chaos coordinator, Lydia joined team Reach in 2015 to grow event-based clients. Lydia was born and raised in Florida and is well connected in the community. She has used her network to grow all events for our clients, and most recently, transitioned into a sales manager at Reach. She’s a lover of the outdoors, animals, boating, and a wine connoisseur. Recently, she and her husband Jason welcomed a baby girl, Finley Mae, into the world.

COMMUNITY SERVICE
Arts Alive
Osceola Ace Coalition Board

CERTIFICATIONS
HubSpot Sales Software Certified
Inbound Marketing Certified

Tela Durinick

SALES MANAGER

An Osceola County native, Tela graduated from the University of Central Florida (Go KNIGHTS! -The National Champions!) with a passion for event coordination and marketing. Tela was an account manager at Reach before transitioning to her current role in sales. She is the queen of business proposals and keeps new business coming in. She loves volunteering in the community and helping to keep the small businesses and organizations in Osceola County alive. Tela enjoys the nostalgia of a good 90’s boy band, but her best days are spent with her husband, Will, and two kiddos, Hudson and Hadley.

COMMUNITY SERVICE
KaBOOM! Playground Build Volunteer

CERTIFICATIONS
HubSpot Sales Software Certified
Inbound Marketing Certified
Social Media Marketing Certified
Google Analytics Certified

Robert Jeck

Office Manager

BJ is our “Office Dad”. He is 75 years old and does not believe in retirement. He has quite a history of employment, as a retired fire Lieutenant from Kissimmee Fire Department, 36 years at the theme parks in various positions including bus driver, sales clerk, watercraft, Twister, and the Animal Actors Show. He also sprayed agent orange in Vietnam and served 4 years in the Air Force and wrote a book to tell all about it. Here at Reach, he does the bookkeeping and various other jobs, including ordering supplies and renting out co-working spaces, answering phones, but the best part is he gets to work with his daughter Kelly, the CEO of Reach.

COMMUNITY SERVICE
On the board for Trace Family Foundation, volunteer at Eagles Club, and sing at city functions.

Scout Baker

EDITOR AND COPYWRITER

Scout started as the RAM National Circuit Finals Rodeo intern and has been a Reacher ever since, working on several accounts, including the Silver Spurs Rodeo. As a faithful Oxford Comma user, she is the Editor at Reach. When she is not busy proofing or crafting creative content for website clients, Scout enjoys traveling, taking pictures, and spending time with her boyfriend, Lane, and two dogs, Rue and Dill.

COMMUNITY SERVICE
Silver Spurs Rodeo Member

CERTIFICATIONS
Google Analytics Certified

Abby Leatherow

Content Creator

Abby is an alumnus of the University of Central Florida (GKCO!) with a B.A. in communication and a minor in journalism and mass communication. She has a knack for creative writing, an eye for creativity and is our in-house TikTok queen. In her spare time, Abby is an avid concert junkie, environmentalist… and, if it matters, she is a Leo sun, Aries moon, and Scorpio rising (thank you very much).

COMMUNITY SERVICE
Conservation Florida
Children’s Miracle Network

CERTIFICATIONS
Inbound Marketing Certified
Google Analytics Certified
Sprout Social Certified

Crystal Ruiz

CONTENT CREATOR

Crystal is a proud Knight and graduated from the University of Central Florida with a B.A. in broadcast journalism and a minor in dance. Growing up in the Sunshine State, Crystal found her love for dance and the beach. After making her way to the Central Florida area, she performed at world-famous theme parks before finding a new passion in marketing. She brings her storytelling talents to Reach as a content creator with an eye for video. Crystal never misses a chance to dance, and you can find her spending her free time at one of the many classes Orlando has to offer.

COMMUNITY SERVICE
Give Kids the World Village

CERTIFICATIONS
Marketing Software Certified
Inbound Marketing Certified
Google Analytics Certified

Carter Schafer

Content Creator

Upon graduating with a B.S. in tourism, hospitality, and event management from the University of Florida, Carter was promoted to a full-time position as a content creator, solidifying his love of all things social and digital marketing. He spends his free time on the links trying to improve his handicap, watching NHL games, traveling the world with a board (snow or skate), and rooting against any team playing the Gators.    

COMMUNITY SERVICE
Paddle with a Purpose

CERTIFICATIONS
Inbound Marketing Certified
Google Analytics Certified
Google Ads Certified
Sprout Social Certified

Laura Castro

Content Creator

Laura graduated from Lindenwood University, located in Missouri, with a B.A in Advertising and Strategic Communications with a minor in Marketing. Laura had the opportunity to intern in different places like non-profit organizations (CARE Honduras) to Fashion Week Honduras and now calls Reach home. She likes trying out new restaurants, wine tastings, late afternoon runs, and traveling in her free time.

CERTIFICATIONS
Inbound Marketing Certified
Google Ads Certified
Google Analytics Certified
HubSpot Social Media Certified

Gabriel Guzman

WEB DEVELOPER

Gabriel is a web designer and developer with an AS in Interactive Design from Valencia College. With his emphasis on the "UX first" approach, he has had the chance to work on amazing projects alongside some of the most innovative startups globally, bringing a new and different way of thinking to each project. He takes pride in his attention to detail, wanting to learn more, and getting comfortable being uncomfortable. When he is not coding or designing, you'll find him playing video games, listening to all kinds of music genres, watching weird history videos, or sipping on whiskey.

COMMUNITY SERVICE
oTECH Digital Design Advisory Board Member
The Children’s Cabinet of Osceola

CERTIFICATIONS
Inbound Marketing Certified
Google Analytics Certified
Growth-Driven Design Certified
HubSpot SEO Certified
Webflow Certified

Kelly grew up in the Orlando area and is part of a family that goes back four generations in the same community that she lives in today. From the beginning, she knew that she wanted to return home after graduating from the University of Florida with her bachelor’s degree in Graphic Design to continue the legacy. Kelly kickstarted her career developing brands for world-renowned companies. After a few different career paths in Digital Marketing, she launched Reach, which has grown to over 15 employees and over 100 clients since opening. Kelly’s responsibilities at Reach have certainly evolved as they’ve grown. Still, today she takes the lead on all client onboarding and sales, media negotiation and purchasing, and management duties of the agency. Working with many government projects, Kelly takes the lead on cost control for our clients, ensuring they can get the most bang for their buck and passes that same thought onto our team members. In her spare time (like entrepreneurs know what that is anyway), you can find Kelly volunteering in the community with different non-profits or boards.

COMMUNITY SERVICE
Education Foundation of Osceola County, Board of Directors, 2017 to present
Kissimmee/Osceola County Chamber of Commerce, Board of Directors, 2016 to present
Downtown Kissimmee Area Council, Board of Directors, Community Relations, 2015 to 2021
Kissimmee Charter School, Board of Directors, 2018 to present
Victim Service Center Board of Directors, 2012 to 2017

AWARDS & CERTIFICATIONS
GrowFL Florida Company to Watch Finalist, 2018
Orlando Business Journal 40 under 40 Honoree, Class of 2017
New Business of the Year, Kissimmee/Osceola Chamber of Commerce, 2015
Linda Goodwin-Nichols Service Award Winner, 2020
Leadership Osceola Graduate 2011
HubSpot Partner Certified
HubSpot Marketing Certified
Inbound Marketing Certified
Sprout Social Certified
Google Analytics Certified

Although a Hoosier at heart, Brittany has called Central Florida home for over 30 years. With a deep passion for her community, she left a 10-year career as a teacher to work specifically on a countywide literacy initiative called Osceola Reads. Brittany found connecting people with brands who could help solve their problem enthralling and found marketing to be that integral key. She was promoted from Account Manager to Content Editor to Director of Agency Operations in 2018, where she now has the opportunity to work with all of Reach’s clients and oversee the agency’s project management. When she’s not working, Brittany enjoys vacationing, working on her green thumb, and chasing after her kiddos, Calin and Carter, and their pup, Griffin.

COMMUNITY SERVICE
Osceola County Bookmark Buddies
Take Stock in Children Mentor
Graduate of Leadership Osceola, class of 2017

CERTIFICATIONS
HubSpot Marketing Certified
Inbound Marketing Certified
Sprout Social Certified
Google Analytics Certified

Kristine, a native of Brooklyn, New York, graduated from the University of Central Florida with a bachelor’s degree in Advertising and Public Relations. Kristine has paired her Ad/PR background with robust web design and development skills, making her a rockstar powerhouse on our team. She oversees all of our website strategies, builds, maintenance agreements, and procedures for search engine optimization. She has implemented the “user first” process we still use today, where she ensures that all sites are built with the user in mind for an optimized internet experience. Design with purpose. Kristine spends her spare moments catching a Mets game, preferably live during Spring Training, or on the couch while live-tweeting, attending concerts, or going on a #TargetRun.

COMMUNITY SERVICE
Chair of Reach’s Relay for Life Team
Leadership Osceola, class of 2019
Homeowners’ Association Festivities Committee Member
UCF Nicholson School of Communication Mentor

CERTIFICATIONS
HubSpot Marketing Software Certified
Inbound Marketing Certified
Google Analytics Certified
Growth-Driven Design Certified

Megan joined Reach as an intern, where she was introduced to inbound marketing and worked to hone her skills in social media, telling brands stories, and reaching their goals in the process. After graduating from the University of Central Florida with a degree in Advertising and Public Relations, Megan joined Reach full-time as an account manager. Most recently, Megan was promoted to Director of Content Creation, overseeing our content creator’s annual campaign strategy from social media copy and design to landing page SEO and offers. She helps build a full-proof, goal-crushing revenue strategy that attracts our client’s ideal customers and nurtures them along their buyer's journey by building and utilizing user-experience content. She enjoys dining in new restaurants in her spare time, listening to true-crime documentaries, and playing board games or video games with friends.

COMMUNITY SERVICE
Osceola Council on Aging Volunteer
OneBlood Donor
Osceola REDI marketing contact
Graduate of Leadership Osceola, class of 2021

CERTIFICATIONS
HubSpot Sales Software Certified
Inbound Marketing Certified

After graduating with a double degree from the University of Arizona, Lydia spent over 15 years in the event industry, planning and hosting events ranging from 10 people to over 15,000. As a seasoned event manager and chaos coordinator, Lydia joined team Reach in 2015 to grow event-based clients. Lydia was born and raised in Florida and is well connected in the community. She has used her network to grow all events for our clients, and most recently, transitioned into a sales manager at Reach. She’s a lover of the outdoors, animals, boating, and a wine connoisseur. Recently, she and her husband Jason welcomed a baby girl, Finley Mae, into the world.

COMMUNITY SERVICE
Arts Alive, Osceola Ace Coalition Board

CERTIFICATIONS
HubSpot Sales Software Certified
Inbound Marketing Certified

An Osceola County native, Tela graduated from the University of Central Florida (Go KNIGHTS! -The National Champions!) with a passion for event coordination and marketing. Tela was an account manager at Reach before transitioning to her current role in sales. She is the queen of business proposals and keeps new business coming in. She loves volunteering in the community and helping to keep the small businesses and organizations in Osceola County alive. Tela enjoys the nostalgia of a good 90’s boy band, but her best days are spent with her husband, Will, and two kiddos, Hudson and Hadley.

COMMUNITY SERVICE
KaBOOM! Playground Build Volunteer

CERTIFICATIONS
HubSpot Sales Software Certified
Inbound Marketing Certified
Social Media Marketing Certified
Google Analytics Certified

Scout started as the RAM National Circuit Finals Rodeo intern and has been a Reacher ever since, working on several accounts, including the Silver Spurs Rodeo. As a faithful Oxford Comma user, she is the Editor at Reach. When she is not busy proofing or crafting creative content for website clients, Scout enjoys traveling, taking pictures, and spending time with her boyfriend, Lane, and two dogs, Rue and Dill.

COMMUNITY SERVICE
Silver Spurs Rodeo Member

CERTIFICATIONS
Google Analytics Certified

BJ is our “Office Dad”. He is 75 years old and does not believe in retirement. He has quite a history of employment, as a retired fire Lieutenant from Kissimmee Fire Department, 36 years at the theme parks in various positions including bus driver, sales clerk, watercraft, Twister, and the Animal Actors Show. He also sprayed agent orange in Vietnam and served 4 years in the Air Force and wrote a book to tell all about it. Here at Reach, he does the bookkeeping and various other jobs, including ordering supplies and renting out co-working spaces, answering phones, but the best part is he gets to work with his daughter Kelly, the CEO of Reach.

COMMUNITY SERVICE
On the board for Trace Family Foundation, volunteer at Eagles Club, and sing at city functions.

Abby is an alumnus of the University of Central Florida (GKCO!) with a B.A. in communication and a minor in journalism and mass communication. She has a knack for creative writing, an eye for creativity and is our in-house TikTok queen. In her spare time, Abby is an avid concert junkie, environmentalist… and, if it matters, she is a Leo sun, Aries moon, and Scorpio rising (thank you very much).

COMMUNITY SERVICE
Conservation Florida
Children’s Miracle Network

CERTIFICATIONS
Inbound Marketing Certified
Google Analytics Certified
Sprout Social Certified

Crystal is a proud Knight and graduated from the University of Central Florida with a B.A. in broadcast journalism and a minor in dance. Growing up in the Sunshine State, Crystal found her love for dance and the beach. After making her way to the Central Florida area, she performed at world-famous theme parks before finding a new passion in marketing. She brings her storytelling talents to Reach as a content creator with an eye for video. Crystal never misses a chance to dance, and you can find her spending her free time at one of the many classes Orlando has to offer.

COMMUNITY SERVICE
Give Kids the World Village

CERTIFICATIONS
Marketing Software Certified
Inbound Marketing Certified
Google Analytics Certified

Upon graduating with a B.S. in tourism, hospitality, and event management from the University of Florida, Carter was promoted to a full-time position as a content creator, solidifying his love of all things social and digital marketing. He spends his free time on the links trying to improve his handicap, watching NHL games, traveling the world with a board (snow or skate), and rooting against any team playing the Gators.   

COMMUNITY SERVICE
Paddle with a Purpose

CERTIFICATIONS
Inbound Marketing Certified
Google Analytics Certified
Google Ads Certified
Sprout Social Certified

Laura graduated from Lindenwood University, located in Missouri, with a B.A in Advertising and Strategic Communications with a minor in Marketing. Laura had the opportunity to intern in different places like non-profit organizations (CARE Honduras) to Fashion Week Honduras and now calls Reach home. She likes trying out new restaurants, wine tastings, late afternoon runs, and traveling in her free time.

CERTIFICATIONS
Inbound Marketing Certified
Google Ads Certified
Google Analytics Certified
HubSpot Social Media Certified

Gabriel is a web designer and developer with an AS in Interactive Design from Valencia College. With his emphasis on the "UX first" approach, he has had the chance to work on amazing projects alongside some of the most innovative startups globally, bringing a new and different way of thinking to each project. He takes pride in his attention to detail, wanting to learn more, and getting comfortable being uncomfortable. When he is not coding or designing, you'll find him playing video games, listening to all kinds of music genres, watching weird history videos, or sipping on whiskey.

COMMUNITY SERVICE
oTECH Digital Design Advisory Board Member
The Children’s Cabinet of Osceola

CERTIFICATIONS
Inbound Marketing Certified
Google Analytics Certified
Growth-Driven Design Certified
HubSpot SEO Certified
Webflow Certified

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