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“Being a Reacher is something else. We’re more than an agency - we’re family. We watch each other’s kids and celebrate personal and professional milestones together. Everything is a team effort, and we’re the real deal. I wouldn’t want to be running this company with anyone else.”
Kelly Trace
Kristine Gonzalez
Megan Ring
Lydia Morrison
Kelly Trace
Kelly grew up in the Orlando area and is part of a family that goes back four generations in the same community that she lives in today. From the beginning, she knew that she wanted to return hometown after graduating from the University of Florida with her bachelor’s degree in Graphic Design to continue that legacy. Kelly kickstarted her career developing brands for world-renowned companies, managed a network of digital billboards in Orlando for Clear Channel Outdoor, ran the non-profit Kissimmee Main Street and then helped the region recruit companies to create new jobs under the Orlando Economic Partnership. After learning from the pros, she launched Reach, which has grown to over 11 employees and over 150 clients since opening. Reach's main clients fall in tourism and hospitality, or community initiatives and non-profits, which is no surprise if you know Kelly and her team. Most of the Reachers also grew up in Orlando, and have a heart for making real impact in the community. In her spare time (like entrepreneurs know what that is anyway), you can find Kelly volunteering in the community with different non-profits or boards.
COMMUNITY SERVICE
Education Foundation of Osceola County, Board of Directors, 2017 to present
Kissimmee/Osceola County Chamber of Commerce, Board of Directors, 2016 to present
Downtown Kissimmee Area Council, Board of Directors, Community Relations, 2015 to 2021
Kissimmee Charter School, Board of Directors, 2018 to present
Victim Service Center Board of Directors, 2012 to 2017
AWARDS & CERTIFICATIONS
GrowFL Florida Company to Watch Finalist, 2018
Orlando Business Journal 40 under 40 Honoree, Class of 2017
New Business of the Year, Kissimmee/Osceola Chamber of Commerce, 2015
Linda Goodwin-Nichols Service Award Winner, 2020
Leadership Osceola Graduate 2011
HubSpot Partner Certified
HubSpot Marketing Certified
Inbound Marketing Certified
Sprout Social Certified
Google Analytics Certified
Inbound Marketing Optimization Certified
Kristine Gonzalez
Kristine, a native of Brooklyn, New York, graduated from the University of Central Florida with a bachelor’s degree in Advertising and Public Relations. Kristine has paired her Ad/PR background with robust web design and development skills, making her a rockstar powerhouse on our team. She oversees all of our website strategies, builds, maintenance agreements, and procedures for search engine optimization. She has implemented the “user first” process we still use today, where she ensures that all sites are built with the user in mind for an optimized internet experience. Design with purpose. Kristine spends her spare moments catching a Mets game, preferably live during Spring Training, or on the couch while live-tweeting, attending concerts, or going on a #TargetRun.
COMMUNITY SERVICE
Leadership Osceola, class of 2019
Homeowners’ Association Festivities Committee Member
UCF Nicholson School of Communication Mentor
CERTIFICATIONS
HubSpot Marketing Software Certified
Inbound Marketing Certified
Google Analytics Certified
Growth-Driven Design Certified
Megan Ring
Megan joined Reach as an intern, where she was introduced to inbound marketing and worked to hone her skills in social media, telling brands stories, and reaching their goals in the process. After graduating from the University of Central Florida with a degree in Advertising and Public Relations, Megan joined Reach full-time as an account manager. Most recently, Megan was promoted to Director of Content Creation, overseeing our content creator’s annual campaign strategy from social media copy and design to landing page SEO and offers. She helps build a full-proof, goal-crushing revenue strategy that attracts our client’s ideal customers and nurtures them along their buyer's journey by building and utilizing user-experience content. She enjoys dining in new restaurants in her spare time, listening to true-crime documentaries, and playing board games or video games with friends.
COMMUNITY SERVICE
Osceola Council on Aging Volunteer
OneBlood Donor
Osceola REDI marketing contact
Graduate of Leadership Osceola, class of 2021
CERTIFICATIONS
HubSpot Marketing Software Certified
Inbound Marketing Certified
Lydia Morrison
After graduating with a double degree from the University of Arizona, Lydia spent over 15 years in the event industry, planning and hosting events ranging from 10 people to over 15,000. As a seasoned event manager and chaos coordinator, Lydia joined team Reach in 2015 to grow event-based clients. Lydia was born and raised in Florida and is well connected in the community. She has used her network to grow all events for our clients, and most recently, transitioned into a sales manager at Reach. She’s a lover of the outdoors, animals, boating, and a wine connoisseur. Recently, she and her husband Jason welcomed a baby girl, Finley Mae, into the world.
COMMUNITY SERVICE
Arts Alive, Education Foundation of Osceola County
St. Cloud Chamber Young Professionals
CERTIFICATIONS
HubSpot Sales Software Certified
Google Analytics Certified
Tela Durinick
Robert Jeck
Crystal Ruiz
Laura Castro
Tela Durinick
An Osceola County native, Tela graduated from the University of Central Florida (Go KNIGHTS! -The National Champions!) with a passion for event coordination and marketing. Tela was an account manager at Reach before transitioning to her current role in sales. She is the queen of business proposals and keeps new business coming in. She loves volunteering in the community and helping to keep the small businesses and organizations in Osceola County alive. Tela enjoys the nostalgia of a good 90’s boy band, but her best days are spent with her husband, Will, and two kiddos, Hudson and Hadley.
COMMUNITY SERVICE
St. Cloud Chamber of Commerce Board of Directors
CERTIFICATIONS
HubSpot Sales Software Certified
Inbound Marketing Certified
HubSpot Social Media Certified
Google Analytics Certified
Robert Jeck
BJ is our “Office Dad”. He is 75 years old and does not believe in retirement. He has quite a history of employment, as a retired fire Lieutenant from Kissimmee Fire Department, 36 years at the theme parks in various positions including bus driver, sales clerk, watercraft, Twister, and the Animal Actors Show. He also sprayed agent orange in Vietnam and served 4 years in the Air Force and wrote a book to tell all about it. Here at Reach, he does the bookkeeping and various other jobs, including ordering supplies and renting out co-working spaces, answering phones, but the best part is he gets to work with his daughter Kelly, the CEO of Reach.
COMMUNITY SERVICE
On the board for Trace Family Foundation, volunteers at the Eagles Club, 5k Races, with the Universal Studios Retirees and sings at city functions.
Crystal Ruiz
Crystal is a proud Knight and graduated from the University of Central Florida with a B.A. in broadcast journalism and a minor in dance. Growing up in the Sunshine State, Crystal found her love for dance and the beach. After making her way to the Central Florida area, she performed at world-famous theme parks before finding a new passion in marketing. She brings her storytelling talents to Reach as a content creator with an eye for video. Crystal never misses a chance to dance, and you can find her spending her free time at one of the many classes Orlando has to offer.
COMMUNITY SERVICE
Drapinski Dance Company
CERTIFICATIONS
Marketing Software Certified
Inbound Marketing Certified
Google Analytics Certified
Laura Castro
Laura graduated from Lindenwood University, located in Missouri, with a B.A in Advertising and Strategic Communications with a minor in Marketing. Laura had the opportunity to intern in different places like non-profit organizations (CARE Honduras) to Fashion Week Honduras and now calls Reach home. She likes trying out new restaurants, wine tastings, late afternoon runs, and traveling in her free time.
COMMUNITY SERVICE
Operation Smile Honduras
CERTIFICATIONS
Inbound Marketing Certified
Google Ads Certified
Google Analytics Certified
HubSpot Social Media Certified
Tik Tok Ads certified
Digital Marketing E-Commerce Certified
Sydney Knight
Sydney is currently working hard towards earning her B.A. in graphic design at Flagler College, located in St. Augustine, Florida. Sydney grew up watching Reach grow, and is now working as a Jr. Web Designer here at Reach. She loves to watch animated TV shows, listen to all types of music, make art, and spend time with her nephews and nieces.
CERTIFICATIONS
Webflow Layout Certified
Webflow CMS Certified
Kelly Trace
Kristine Gonzalez
Megan Ring
Lydia Morrison
Kelly Trace
Kelly grew up in the Orlando area and is part of a family that goes back four generations in the same community that she lives in today. From the beginning, she knew that she wanted to return hometown after graduating from the University of Florida with her bachelor’s degree in Graphic Design to continue that legacy. Kelly kickstarted her career developing brands for world-renowned companies, managed a network of digital billboards in Orlando for Clear Channel Outdoor, ran the non-profit Kissimmee Main Street and then helped the region recruit companies to create new jobs under the Orlando Economic Partnership. After learning from the pros, she launched Reach, which has grown to over 11 employees and over 150 clients since opening. Reach's main clients fall in tourism and hospitality, or community initiatives and non-profits, which is no surprise if you know Kelly and her team. Most of the Reachers also grew up in Orlando, and have a heart for making real impact in the community. In her spare time (like entrepreneurs know what that is anyway), you can find Kelly volunteering in the community with different non-profits or boards.
COMMUNITY SERVICE
Education Foundation of Osceola County, Board of Directors, 2017 to present
Kissimmee/Osceola County Chamber of Commerce, Board of Directors, 2016 to present
Downtown Kissimmee Area Council, Board of Directors, Community Relations, 2015 to 2021
Kissimmee Charter School, Board of Directors, 2018 to present
Victim Service Center Board of Directors, 2012 to 2017
AWARDS & CERTIFICATIONS
GrowFL Florida Company to Watch Finalist, 2018
Orlando Business Journal 40 under 40 Honoree, Class of 2017
New Business of the Year, Kissimmee/Osceola Chamber of Commerce, 2015
Linda Goodwin-Nichols Service Award Winner, 2020
Leadership Osceola Graduate 2011
HubSpot Partner Certified
HubSpot Marketing Certified
Inbound Marketing Certified
Sprout Social Certified
Google Analytics Certified
Inbound Marketing Optimization Certified
Kristine Gonzalez
Kristine, a native of Brooklyn, New York, graduated from the University of Central Florida with a bachelor’s degree in Advertising and Public Relations. Kristine has paired her Ad/PR background with robust web design and development skills, making her a rockstar powerhouse on our team. She oversees all of our website strategies, builds, maintenance agreements, and procedures for search engine optimization. She has implemented the “user first” process we still use today, where she ensures that all sites are built with the user in mind for an optimized internet experience. Design with purpose. Kristine spends her spare moments catching a Mets game, preferably live during Spring Training, or on the couch while live-tweeting, attending concerts, or going on a #TargetRun.
COMMUNITY SERVICE
Leadership Osceola, class of 2019
Homeowners’ Association Festivities Committee Member
UCF Nicholson School of Communication Mentor
CERTIFICATIONS
HubSpot Marketing Software Certified
Inbound Marketing Certified
Google Analytics Certified
Growth-Driven Design Certified
Megan Ring
Megan joined Reach as an intern, where she was introduced to inbound marketing and worked to hone her skills in social media, telling brands stories, and reaching their goals in the process. After graduating from the University of Central Florida with a degree in Advertising and Public Relations, Megan joined Reach full-time as an account manager. Most recently, Megan was promoted to Director of Content Creation, overseeing our content creator’s annual campaign strategy from social media copy and design to landing page SEO and offers. She helps build a full-proof, goal-crushing revenue strategy that attracts our client’s ideal customers and nurtures them along their buyer's journey by building and utilizing user-experience content. She enjoys dining in new restaurants in her spare time, listening to true-crime documentaries, and playing board games or video games with friends.
COMMUNITY SERVICE
Osceola Council on Aging Volunteer
OneBlood Donor
Osceola REDI marketing contact
Graduate of Leadership Osceola, class of 2021
CERTIFICATIONS
HubSpot Sales Software Certified
Inbound Marketing Certified
Lydia Morrison
After graduating with a double degree from the University of Arizona, Lydia spent over 15 years in the event industry, planning and hosting events ranging from 10 people to over 15,000. As a seasoned event manager and chaos coordinator, Lydia joined team Reach in 2015 to grow event-based clients. Lydia was born and raised in Florida and is well connected in the community. She has used her network to grow all events for our clients, and most recently, transitioned into a sales manager at Reach. She’s a lover of the outdoors, animals, boating, and a wine connoisseur. Recently, she and her husband Jason welcomed a baby girl, Finley Mae, into the world.
COMMUNITY SERVICE
Arts Alive, Education Foundation of Osceola County
St. Cloud Chamber Young Professionals
CERTIFICATIONS
HubSpot Sales Software Certified
Google Analytics Certified
Tela Durinick
Robert Jeck
Crystal Ruiz
Laura Castro
Tela Durinick
An Osceola County native, Tela graduated from the University of Central Florida (Go KNIGHTS! -The National Champions!) with a passion for event coordination and marketing. Tela was an account manager at Reach before transitioning to her current role in sales. She is the queen of business proposals and keeps new business coming in. She loves volunteering in the community and helping to keep the small businesses and organizations in Osceola County alive. Tela enjoys the nostalgia of a good 90’s boy band, but her best days are spent with her husband, Will, and two kiddos, Hudson and Hadley.
COMMUNITY SERVICE
St. Cloud Chamber of Commerce Board of Directors
CERTIFICATIONS
HubSpot Sales Software Certified
Inbound Marketing Certified
HubSpot Social Media Certified
Google Analytics Certified
Robert Jeck
BJ is our “Office Dad”. He is 75 years old and does not believe in retirement. He has quite a history of employment, as a retired fire Lieutenant from Kissimmee Fire Department, 36 years at the theme parks in various positions including bus driver, sales clerk, watercraft, Twister, and the Animal Actors Show. He also sprayed agent orange in Vietnam and served 4 years in the Air Force and wrote a book to tell all about it. Here at Reach, he does the bookkeeping and various other jobs, including ordering supplies and renting out co-working spaces, answering phones, but the best part is he gets to work with his daughter Kelly, the CEO of Reach.
COMMUNITY SERVICE
On the board for Trace Family Foundation, volunteers at the Eagles Club, 5k Races, with the Universal Studios Retirees and sings at city functions.
Crystal Ruiz
Crystal is a proud Knight and graduated from the University of Central Florida with a B.A. in broadcast journalism and a minor in dance. Growing up in the Sunshine State, Crystal found her love for dance and the beach. After making her way to the Central Florida area, she performed at world-famous theme parks before finding a new passion in marketing. She brings her storytelling talents to Reach as a content creator with an eye for video. Crystal never misses a chance to dance, and you can find her spending her free time at one of the many classes Orlando has to offer.
COMMUNITY SERVICE
Drapinski Dance Company
CERTIFICATIONS
Marketing Software Certified
Inbound Marketing Certified
Google Analytics Certified
Laura Castro
Laura graduated from Lindenwood University, located in Missouri, with a B.A in Advertising and Strategic Communications with a minor in Marketing. Laura had the opportunity to intern in different places like non-profit organizations (CARE Honduras) to Fashion Week Honduras and now calls Reach home. She likes trying out new restaurants, wine tastings, late afternoon runs, and traveling in her free time.
COMMUNITY SERVICE
Operation Smile Honduras
CERTIFICATIONS
Inbound Marketing Certified
Google Ads Certified
Google Analytics Certified
HubSpot Social Media Certified
Tik Tok Ads certified
Digital Marketing E-Commerce Certified
Sydney Knight
Sydney is currently working hard towards earning her B.A. in graphic design at Flagler College, located in St. Augustine, Florida. Sydney grew up watching Reach grow, and is now working as a Jr. Web Designer here at Reach. She loves to watch animated TV shows, listen to all types of music, make art, and spend time with her nephews and nieces.
CERTIFICATIONS
Webflow Layout Certified
Webflow CMS Certified
Kelly grew up in the Orlando area and is part of a family that goes back four generations in the same community that she lives in today. From the beginning, she knew that she wanted to return hometown after graduating from the University of Florida with her bachelor’s degree in Graphic Design to continue that legacy. Kelly kickstarted her career developing brands for world-renowned companies, managed a network of digital billboards in Orlando for Clear Channel Outdoor, ran the non-profit Kissimmee Main Street and then helped the region recruit companies to create new jobs under the Orlando Economic Partnership. After learning from the pros, she launched Reach, which has grown to over 11 employees and over 150 clients since opening. Reach's main clients fall in tourism and hospitality, or community initiatives and non-profits, which is no surprise if you know Kelly and her team. Most of the Reachers also grew up in Orlando, and have a heart for making real impact in the community. In her spare time (like entrepreneurs know what that is anyway), you can find Kelly volunteering in the community with different non-profits or boards.
COMMUNITY SERVICE
Education Foundation of Osceola County, Board of Directors, 2017 to present
Kissimmee/Osceola County Chamber of Commerce, Board of Directors, 2016 to present
Downtown Kissimmee Area Council, Board of Directors, Community Relations, 2015 to 2021
Kissimmee Charter School, Board of Directors, 2018 to present
Victim Service Center Board of Directors, 2012 to 2017
AWARDS & CERTIFICATIONS
GrowFL Florida Company to Watch Finalist, 2018
Orlando Business Journal 40 under 40 Honoree, Class of 2017
New Business of the Year, Kissimmee/Osceola Chamber of Commerce, 2015
Linda Goodwin-Nichols Service Award Winner, 2020
Leadership Osceola Graduate 2011
HubSpot Partner Certified
HubSpot Marketing Certified
Inbound Marketing Certified
Sprout Social Certified
Google Analytics Certified
Inbound Marketing Optimization Certified
Kristine, a native of Brooklyn, New York, graduated from the University of Central Florida with a bachelor’s degree in Advertising and Public Relations. Kristine has paired her Ad/PR background with robust web design and development skills, making her a rockstar powerhouse on our team. She oversees all of our website strategies, builds, maintenance agreements, and procedures for search engine optimization. She has implemented the “user first” process we still use today, where she ensures that all sites are built with the user in mind for an optimized internet experience. Design with purpose. Kristine spends her spare moments catching a Mets game, preferably live during Spring Training, or on the couch while live-tweeting, attending concerts, or going on a #TargetRun.
COMMUNITY SERVICE
Leadership Osceola, class of 2019
Homeowners’ Association Festivities Committee Member
UCF Nicholson School of Communication Mentor
CERTIFICATIONS
HubSpot Marketing Software Certified
Inbound Marketing Certified
Google Analytics Certified
Growth-Driven Design Certified
Megan joined Reach as an intern, where she was introduced to inbound marketing and worked to hone her skills in social media, telling brands stories, and reaching their goals in the process. After graduating from the University of Central Florida with a degree in Advertising and Public Relations, Megan joined Reach full-time as an account manager. Most recently, Megan was promoted to Director of Content Creation, overseeing our content creator’s annual campaign strategy from social media copy and design to landing page SEO and offers. She helps build a full-proof, goal-crushing revenue strategy that attracts our client’s ideal customers and nurtures them along their buyer's journey by building and utilizing user-experience content. She enjoys dining in new restaurants in her spare time, listening to true-crime documentaries, and playing board games or video games with friends.
COMMUNITY SERVICE
Osceola Council on Aging Volunteer
OneBlood Donor
Osceola REDI marketing contact
Graduate of Leadership Osceola, class of 2021
CERTIFICATIONS
HubSpot Sales Software Certified
Inbound Marketing Certified
After graduating with a double degree from the University of Arizona, Lydia spent over 15 years in the event industry, planning and hosting events ranging from 10 people to over 15,000. As a seasoned event manager and chaos coordinator, Lydia joined team Reach in 2015 to grow event-based clients. Lydia was born and raised in Florida and is well connected in the community. She has used her network to grow all events for our clients, and most recently, transitioned into a sales manager at Reach. She’s a lover of the outdoors, animals, boating, and a wine connoisseur. Recently, she and her husband Jason welcomed a baby girl, Finley Mae, into the world.
COMMUNITY SERVICE
Arts Alive, Education Foundation of Osceola County
St. Cloud Chamber Young Professionals
CERTIFICATIONS
HubSpot Sales Software Certified
Google Analytics Certified
An Osceola County native, Tela graduated from the University of Central Florida (Go KNIGHTS! -The National Champions!) with a passion for event coordination and marketing. Tela was an account manager at Reach before transitioning to her current role in sales. She is the queen of business proposals and keeps new business coming in. She loves volunteering in the community and helping to keep the small businesses and organizations in Osceola County alive. Tela enjoys the nostalgia of a good 90’s boy band, but her best days are spent with her husband, Will, and two kiddos, Hudson and Hadley.
COMMUNITY SERVICE
St. Cloud chamber of commerce board of directors
CERTIFICATIONS
HubSpot Sales Software Certified
Inbound Marketing Certified
HubSpot Social Media Certified
Google Analytics Certified
BJ is our “Office Dad”. He is 75 years old and does not believe in retirement. He has quite a history of employment, as a retired fire Lieutenant from Kissimmee Fire Department, 36 years at the theme parks in various positions including bus driver, sales clerk, watercraft, Twister, and the Animal Actors Show. He also sprayed agent orange in Vietnam and served 4 years in the Air Force and wrote a book to tell all about it. Here at Reach, he does the bookkeeping and various other jobs, including ordering supplies and renting out co-working spaces, answering phones, but the best part is he gets to work with his daughter Kelly, the CEO of Reach.
COMMUNITY SERVICE
On the board for Trace Family Foundation, volunteers at the Eagles Club, 5k Races, with the Universal Studios Retirees and sings at city functions.
Crystal is a proud Knight and graduated from the University of Central Florida with a B.A. in broadcast journalism and a minor in dance. Growing up in the Sunshine State, Crystal found her love for dance and the beach. After making her way to the Central Florida area, she performed at world-famous theme parks before finding a new passion in marketing. She brings her storytelling talents to Reach as a content creator with an eye for video. Crystal never misses a chance to dance, and you can find her spending her free time at one of the many classes Orlando has to offer.
COMMUNITY SERVICE
Drapinski Dance Company
CERTIFICATIONS
Marketing Software Certified
Inbound Marketing Certified
Google Analytics Certified
Upon graduating with a B.S. in tourism, hospitality, and event management from the University of Florida, Carter was promoted to a full-time position as a content creator, solidifying his love of all things social and digital marketing. He spends his free time on the links trying to improve his handicap, watching NHL games, traveling the world with a board (snow or skate), and rooting against any team playing the Gators.
COMMUNITY SERVICE
Paddle with a Purpose
CERTIFICATIONS
Inbound Marketing Certified
Google Analytics Certified
Google Ads Certified
Sprout Social Certified
Laura graduated from Lindenwood University, located in Missouri, with a B.A in Advertising and Strategic Communications with a minor in Marketing. Laura had the opportunity to intern in different places like non-profit organizations (CARE Honduras) to Fashion Week Honduras and now calls Reach home. She likes trying out new restaurants, wine tastings, late afternoon runs, and traveling in her free time.
COMMUNITY SERVICE
Operation Smile Honduras
CERTIFICATIONS
Inbound Marketing Certified
Google Ads Certified
Google Analytics Certified
HubSpot Social Media Certified
Tik Tok Ads certified
Digital Marketing E-Commerce Certified
Gabriel is a web designer and developer with an AS in Interactive Design from Valencia College. With his emphasis on the "UX first" approach, he has had the chance to work on amazing projects alongside some of the most innovative startups globally, bringing a new and different way of thinking to each project. He takes pride in his attention to detail, wanting to learn more, and getting comfortable being uncomfortable. When he is not coding or designing, you'll find him playing video games, listening to all kinds of music genres, watching weird history videos, or sipping on whiskey.
COMMUNITY SERVICE
oTECH Digital Design Advisory Board Member
The Children’s Cabinet of Osceola
CERTIFICATIONS
Inbound Marketing Certified
Google Analytics Certified
Growth-Driven Design Certified
HubSpot SEO Certified
Webflow Certified
Sydney is currently working hard towards earning her B.A. in graphic design at Flagler College, located in St. Augustine, Florida. Sydney grew up watching Reach grow, and is now working as a Jr. Web Designer here at Reach. She loves to watch animated TV shows, listen to all types of music, make art, and spend time with her nephews and nieces.
CERTIFICATIONS
Webflow Layout Certified
Webflow CMS Certified
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