How INBOUND MARKETING increased SOCIAL MEDIA revenue to over $1 MILLION in a year
As the rest of the United States and the world opened up post-COVID-19, one of our tourism clients wanted to see a 20% increase in revenue.
Over a year, we ACHIEVED
What the CLIENT NEEDED
Here's a PEEK under the hood
No two people are alike and they certainly don’t shop the same. While every digital advertising platform claims to be the one and only solution to growing your business, it ignores how real people shop.
Using customer data and Google Analytics, we were able to identify the top conversion channels and met them where they were. We created multiple campaigns that introduced strangers to the brand, made them curious about what their adventure could look like, and offered them a one-of-kind experience they just couldn’t pass up.
NUMBER ONE On Google
Rome wasn’t built in a day. And taking over Google’s #1 ranking for target keywords isn’t either. Our blogs were strong, our landing pages were stronger and so we now focused on maintaining it.
Each month, we conducted monthly keyword research. Identifying optimizations on our top web pages and researching emerging keywords to add to landing pages our client wanted to build up. Consistency and relevancy or more important than ever.
Our client presents a unique, one of a kind experience that we know locals and tourists will love. And so, we built the creative to prove it.
Working with local talent and vendors, we painted the dream, the picture, and most importantly, the experience. Creating videos optimized for all our digital ad channels, we created content that spoke key target personas showing them what fun they were clicks away from experiencing.