Kelly Trace


Kelly grew up in the Orlando area and is part of a family that goes back four generations in the same community that she lives in today. From the beginning, she knew that she wanted to return hometown after graduating from the University of Florida with her bachelor’s degree in Graphic Design to continue that legacy. Kelly kickstarted her career developing brands for world-renowned companies, managed a network of digital billboards in Orlando for Clear Channel Outdoor, ran the non-profit Kissimmee Main Street and then helped the region recruit companies to create new jobs under the Orlando Economic Partnership. After learning from the pros, she launched Reach, which has grown to over 11 employees and over 150 clients since opening. Reach's main clients fall in tourism and hospitality, or community initiatives and non-profits, which is no surprise if you know Kelly and her team. Most of the Reachers also grew up in Orlando, and have a heart for making real impact in the community. In her spare time (like entrepreneurs know what that is anyway), you can find Kelly volunteering in the community with different non-profits or boards.

Education Foundation of Osceola County, Board of Directors, 2017 to present
Kissimmee/Osceola County Chamber of Commerce, Board of Directors, 2016 to present
Downtown Kissimmee Area Council, Board of Directors, Community Relations, 2015 to 2021
Kissimmee Charter School, Board of Directors, 2018 to present
Victim Service Center Board of Directors, 2012 to 2017

GrowFL Florida Company to Watch Finalist, 2018
Orlando Business Journal 40 under 40 Honoree, Class of 2017
New Business of the Year, Kissimmee/Osceola Chamber of Commerce, 2015
Linda Goodwin-Nichols Service Award Winner, 2020
Leadership Osceola Graduate 2011
HubSpot Partner Certified
HubSpot Marketing Certified
Inbound Marketing Certified
Sprout Social Certified
Google Analytics Certified
Inbound Marketing Optimization Certified
HubSpot SEO Certified