Kelly Trace
CEO
Kelly grew up in Osceola County and is part of a family that goes back four generations in the same community that she lives in today. From the beginning, she knew that she wanted to return to her hometown after graduating from the University of Florida to continue that legacy. Kelly kickstarted her career developing brands for world-renowned companies, managed a brand new network of digital billboards in Orlando for Clear Channel Outdoor, ran the non-profit Kissimmee Main Street and then helped the region recruit companies to create new jobs under the Orlando Economic Partnership. After learning from the pros, she launched Reach, which has grown to 15 employees and over 200 clients in 12 years, mostly local to Central Florida. Reach's main clients fall in tourism and hospitality, or community impact initiatives and non-profits, which is no surprise if you know Kelly and her team. Many of the Reachers also grew up in Central Florida, and have a heart for making real impact in the community. In her spare time you can find Kelly volunteering in the community with numerous non-profits or boards.
COMMUNITY SERVICE
- Osceola County Emergency Management ESF 15 - Volunteers and Donations, 2022 to present
- Experience Kissimmee, Board of Directors, 2024 to present; Water Safety Task Force, 2025 to present
- The Osceola Chamber, Board of Directors, 2016 to 2024, Trustee 2024 to present
- Orlando Tech Community, Orlando Economic Partnership/Innovate Orlando
- Orlando Tech Community – Orlando Economic Partnership / Innovate Orlando, Marketing Committee Chair (2020–2024)
- Education Foundation of Osceola County – Board of Directors (2017–2023)
- Downtown Kissimmee Area Council – Board of Directors, Community Relations (2015–2021)
- Kissimmee Charter School – Board of Directors (2018–2023); Chairwoman (2023)
- Victim Service Center of Central Florida – Board of Directors (2012–2017)
AWARDS & CERTIFICATIONS
- Leadership Orlando Graduate, Class 106
- GrowFL Florida Company to Watch Finalist, 2018
- Orlando Business Journal 40 under 40 Honoree, Class of 2017
- New Business of the Year, Kissimmee/Osceola Chamber of Commerce, 2015
- Linda Goodwin-Nichols Service Award Winner, 2020
- Leadership Osceola Graduate 2011
- Top 100 Women-Led Companies in Florida, 2024
- Leadership Osceola Graduate 2011 & Osceola Teen Leadership Graduate in 2002.
- HubSpot Partner Certified
- HubSpot Marketing Certified
- Inbound Marketing Certified
- Sprout Social Certified
- Google Analytics Certified
- Inbound Marketing Optimization Certified
- HubSpot SEO Certified