Does your marketing strategy make a point to bring in millennials? If not, it’s time to start thinking about that! There are more than 80 million millennials in the US today, and they never take a break in the race to find authentic and empowering content online. Here are 5 tips for altering your marketing strategy to reach millennials and make a lasting impression on a generation that never slows down.
Enlist them in your mission
Millennials want to be a part of something bigger than themselves. Clearly state your mission – and make it exciting! Provide authentic content to back it up and they will place their trust and undivided attention with you and your brand. (Trust us! Millennials are the most brand-loyal generation yet, despite growing up with the most consumer choices.)
Create unique content
Millennials are not typically drawn to traditional ads. Outbound marketing, such as mail, magazines, and posters, is outdated. Outbound marketing is impersonal, and like we mentioned before, millennials want to be engaged and involved in your content. Millennials like to view content they feel like they can connect to. This generation demands more of a personalized, customer-driven marketing plan. Think outside the box!
Embrace the newest social networks
Generation Y is all about keeping up with the newest of everything, so it is important that you keep up as well. As soon as a new social outlet is established, it can become popular with millennials in a hurry, and should become something frequently used in your marketing strategy, especially if you know your fans or buyer personas are using it. Millennials do not want to be passed up by social media (or their peers); therefore, you don’t want to be overlooked by them because you haven’t incorporated their latest social obsession.
Practice corporate consciousness
Millennials want to take part in your brand/movement. Generation Y gravitates towards companies or brands that are doing things to get involved in the community or charities. They want to feel like they are making a difference, and you can help them do that. When your brand gives back, millennials will jump on board.
Collaboration is key
This generation wants to not only feel like someone is engaging with them, but that the brands are working with them, too. When your brand engages a millennial and makes them feel like they are being taken care of, they are more likely to keep coming back… and to tell their friends about their experience. By making connections with millennials, you are also connecting with their peers. Thanks to social media, millennials are keeping a close eye on their peers their buying decisions.
These five millennial marketing tips will help you freshen up your marketing strategy. Use your brand to reach a generation that feels empowered by authenticity, compelling content, and a passion to be connected.