When Is It Time To Re-Design?
If you have noticed your website is a bit outdated, it may be time for a website redesign. An out-of-date website not only means that you aren’t caught up with new trends but also reflects that your site is in desperate need of some TLC. If you’re unsure how to project manage a website redesign or not even sure if you need a website redesign, here are seven tell-tale signs that it’s time to update your business’ web design and online presence.
1. When you aren’t reaching your business goals.
When your website is not achieving your business goals, it’s surely time for an update. Your website should always be working for you and not against you.
A website should always benefit your business rather than be a hassle. Once you know what goals you want to achieve with your website, you can begin to work on a website redesign project plan that addresses those business goals.
Want to know what role your website plays in your business? Take our Website Level Assessment to determine if your site is a portfolio, a lead magnet, or a 24/7 employee.
2. When your website no longer matches your brand.
Have you recently updated your logos and colors? Switching your brand identity definitely calls for a website refresh! It’s essential to have a professional web design that is also consistent with your branding as a whole. Using style guides can help you be more consistent throughout your brand identity.
Especially since being consistent throughout your website design, social media, and more helps consumers see your brand positively. Maintaining a consistent color palette, fonts, and logos is a must if you want your products or services to stand out to potential customers.
3. When your website is taking FOREVER to load.
If your website is slow, you are losing out on potential leads. Consumers are looking for products that are available right then and there. With a fast website speed, you can engage website visitors faster and immediately begin to funnel them into your user journey. Using website analytic tools such as Google Analytics might help you develop a website redesign strategy that can increase the amount of traffic to the website.
Making sure you aren’t getting high bounce rates and overwhelming your consumer with too much information is key if you struggle to get your site to load faster.
4. When your website is not responsive across all devices.
Having a website optimized for a mobile device and mobile-friendly is highly important. If your website is best viewed on a desktop, you may need to consider a new web design that involves optimizing your website for all users across all devices. If you think about it, transforming your website to have the best user experience across all devices opens up your business to a larger amount of consumers. Who wouldn’t want that?
Being able to have not only an excellently designed site but also a site full of great information is a need within the digital community. Although design matters a lot, the most important key takeaway is being able to give consumers insight from your online presence.
5. When your website isn’t secure.
Is your website secure? You’d be surprised about how many companies lead their users to their website that is not protected.
Have you ever seen those messages pop up after clicking on a link? “Your privacy is not protected” is a pretty big red flag for me not to move forward with going to your website. We don’t want our information to be stolen! We want to visit a friendly website! It’s an easy fix that needs to be done to maintain consumer trust.
6. When your website content is out-of-date.
Ask yourself, when was the last time I went into my website and ACTUALLY updated the content? If you can’t remember, it’s probably a sign that you’re in major need of a website refresh. Next time you are on your website, try to get into the mentality of your target consumer. Ask questions like,
- Does this make sense?
- Is there anything I can re-word?
- Is there anything I can simplify?
- How do my images look?
Gathering high-quality content that makes sense and is short and simplified will attract consumers to your website; whether it’s an online store or a portfolio where you showcase all your work, or a site dedicated to your services, great content goes a long way.
7. When your website lacks common practices of SEO.
Ah, yes. The beloved SEO! Many people may not even know about SEO or what SEO is. SEO means search engine optimization.
SEO has the power to bring your website to the top if you know what you’re doing and how it works. Search engine optimization is there to help you get more traffic to your website. Using keywords that fall into your specific niche will help you rank against your competitors and project your website to your target audience.
Still aren’t sure if you need a website redesign? Take our website level assessment to determine the next steps you can take to level up your website.
We know how difficult and time-consuming a website redesign can be. From landing pages to making sure your content is up-to-date and can rank on SEO to trying to sort through all your imagery to create a consistent brand, a website redesign may seem like a lot of work, but if you take the time and effort to put it into action, you will see major results.
And if you prefer to outsource that task, you can always hire a website redesign company whose primary focus is web design and development, who will take it one step at a time. These professional designers will have website redesign services that walk you through creating a website project plan and redesign process, focusing on creating a site that boosts your conversion rate - making your website work for you.