Marketing Coaching

6 Evergreen TikTok Trends You Need to Do

TikTok® is a great platform to promote your business, increase brand awareness, engage with your current fans and meet future customers. It’s taken over our personal (and professional) time with catchy sound clips and relatable trends. For any business owner, it’s important to stay on top of TikTok video trends, so your content can stand out and attract more viewers. But in a world where trends come and go each week, it can be hard to keep up.

In this blog, we’ll go over six evergreen TikTok trends you can do for your business, no matter your video editing skill level. For each trend, we’ll explore some of the use cases for each trend, so you can get an idea of how these trends can grow your company’s brand awareness

Read More: 50+ Free Short Form Video Ideas

Point Out the Benefits

If you are an e-commerce or service-based business, this trend can be used to list the benefits or features of a product or service you offer. With the benefits listed in an easy-to-follow way, this trend is a great way to brag about your brand while helping educate your audience about your company. Customers can then make better decisions about which products and services are best for them based on what they need. 

ProTip: While you do this trend, use this audio 'World, Hold On' to help get your video seen.

Educate your Audience on the Dos and Don’ts 

@ivy_nicolee Fashion do’s & dont’s for women !!! 💓 video idea by: @Drew Baker - saw his original video and was inspired to do one for women too #fashiondosanddonts #fashionstylingtips #styling101 ♬ original sound - sped up audios <3

If you are an e-commerce business, we recommend doing this trend to build your brand’s awareness. If your product solves a problem in a new-found way, it’s important to make the audience understand how your product is the best solution. If you’re in a service-based industry, this trend can also be a great way of flexing your knowledge in a particular topic. With this trend, you can drop needle-moving tips that will help your audience see you as an expert in your field.

ProTip: Do hand gestures as “yes” and “no” to make it easy for customers to understand the video. We recommend this audio to help get your video seen.

Give Viewers a Behind-the-Scenes Look

Who doesn’t love a behind-the-scenes video? This trend is a great way to show all the hard work that goes into running your business, making your product or running an event. It's an effective way to build trust with potential customers by showing them that you are open and transparent about your operations. By doing these types of TikTok trends, companies can showcase their work culture, processes, and team dynamics in a fun and engaging way.

ProTip: Don’t worry about everything being perfect during this trend, and focus on being the real you! Also, make sure to pair this trend with this fun trending audio.

Don’t Be Afraid to Brag

@atproperties Note to self: don’t sleep on Illinois real estate!📝 Agent: Jena Radnay #sza #realestateagent #housetour #housesoftiktok #newtrend #googlemap #hometour #commercialsounds ♬ original sound - Owen

Showing off your big wins is an effective way for business owners to attract future customers. It gives viewers insight into the successes of your business and shows them that you are capable of delivering quality work. By demonstrating the results of your hard work, you can establish trust with potential customers and give them confidence in your ability to solve their problems. 

ProTip: Use this trending audio to help set the tone for all the great things you’ve been able to do.

Get Your Boss Involved

@godaddystudio Look at us. Hey. Look at us ✨ Posting something. We love an inspo cheat sheet, so here's one we put together for our small biz besties to use to get out of those content slump moments. Screenshot to save it, happy posting 🥰 #smallbusinesstiktok #contentideas #socialmediacontentideas #smallbusinesssocialmedia ♬ original sound - Kameron | Lawyer Influencer

Whether you’re a small or big business, having the CEO or a manager be the face of one of your videos gives viewers an idea of your company culture. This trend has been growing in popularity as consumers have shown more interest in learning about companies’ values. Having the CEO appear in these videos makes your brand seem more approachable and relatable, which helps build a stronger connection with customers. 

ProTip: If you haven’t posted a TikTok yet, consider this audio the first one to use. And, keep it handy for when you have exciting news or new products to share.

Show Off Your Products

If you’re an e-commerce business, this trend is a great way for you to showcase your products. With this trend in particular, you can use this trend to test which products capture the most attention of your audience. By taking advantage of this trend, you can reach new customers, increase your company’s brand awareness and gain insight on which products interest people the most.

ProTip: While this trending audio says, “Shut up and take my money”, act like someone is buying your product so potential customers can see what you sell.

Any company can use TikTok to interact with customers, respond to questions and engage with leads. These evergreen TikTok trends will provide your business a great way to build relationships with the new and existing target audiences and keep your business top of mind. Even if you don’t identify as a videographer, a good trend and fun audio can help your video be seen and get your brand out there.